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Winter is coming…Wrap a stole or wear a poncho


Clothing apparel accessories for women has metamorphosed into a huge global market. Winters are a perfect season for womenfolk to make a style statement. Fashion apparel including shawls, scarves, stoles are in great demand on the onset of this year's winter. Winter wear is no more restricted to the traditional plain colored pullovers or chequed sweaters anymore. But the transformation of simple winter wear into fancy and exclusive items has made it a fashion statement. The trend of sporting a clothing accessory has caught fancy of females in major metros like Mumbai, Delhi and other parts of India. Even fashion designers are also experimenting by complimenting their designer attires with a fashion accessory in form of scarf or stole. Wearing a Pashmina at a hi-fi social gathering is a status symbol. Teenagers wearing stylish ponchos at happening parties and pubs are the latest rage. A jamavar viscose stole, cutwork woolen stole, a beaded stole or an embroidered woolen shawl are popular items this season.


Fashion designer Rashi from India says,"The demand for winter fashion apparels is tremendous, especially since couple of years. Our team of designers regularly churns out exclusive fashion apparels with value additions like beadwork, embroidery and other innovations. Our exclusive products are regularly showcased at retail stores across Delhi, Mumbai, Ludhiana, London, Miami and other cities across the globe."


The winter wear has attained an important status in fashion and lifestyle industry. Women abreast with emerging fashion trends compliment their latest designer dress with these fashion accessories. The accessory could be a stole rolling down the shoulders or a scarf tucked around the neck. Owing a pure pashmina shawl is still considered a timeless investment, which glorifies a woman's wardrobe.


Entrepreneur Pinky Kumar from India says "It's almost after a decade that our customers look forward to our winter collections. There is not much a woman can display in winters thus the trend of fancy stoles and colorful shawls are attracting women folk Shawls which were lying namelessly in the wardrobes of the women have certainly has come out of closet." Nowadays, fashion savvy women are ready to pay price for shawls and stoles of various designs and different colors. These stoles and shawls will swipe the fashion industry in future and be a permanent place in every woman's wardrobe.

Article by skimmy Gupta


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